Formula 1 has secured a $100 million sponsorship deal with cryptocurrency exchange Crypto.com.
Reported to be a five year deal, it will see branding trackside from the British Grand Prix onward, as well is in the new spring qualifying format.
Not a first for the sport, as the Aston Martin Cognizant Formula One team had already featured Crypto.com branding, the deal is the largest known to date between the cryptocurrency sector and the top flight of motorsport.
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